Planning is a crucial part of any SEO campaign

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on.

What Are Backlinks, and Why Are They Important For Search Engine Rankings?

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. But here’s the thing: it takes time for search engines to discover (and index) new websites. Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor.

Planning is a crucial part of any SEO campaign

SEO changes quickly. Information that was true six months ago, may not be true today. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high

Focus on ‘Things’, Not ‘Strings’

Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. According to Gaz Hall, a UK SEO Consultant : "You want your company’s name to be one of the first results that they see."

Make Sure People Still Search for the Topic

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more.

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Vanessa 2

Author:Vanessa 2
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