Keep an eye on organic search and watch out for drops in search performance

All too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being
coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but by
then, it’s too late. Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality.

Get some paid social media promotion

Google is showing Context is King when it comes to indexing people in Google's Index. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Top-ranking webpages in Google have shorter URLs.

You are a secret waiting to be discovered

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them.

Make a good use of your competitors’ keywords

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Gaz Hall, from SEO Hull, had the following to say: "The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site."

SEO Makes Dollars & Sense

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. Each webpage should have a single focus
keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta
description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general keyword.

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Vanessa 2

Author:Vanessa 2
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